Max HopperMax Hopper founded Max D. Hopper Associates Inc. in 1995 and is President and CEO. He served for 20 years in various capacities with American Airlines, most recently as Senior Vice President, Information Systems and Chairman of the SABRE Group. He launched his professional systems career at Shell Oil in 1960 and served with EDS and United Airlines before joining American Airlines in 1972. In 1975, he led a landmark industry study on automating travel agencies. He has served on multiple boards of directors, including PGP Airgate, PCS, Metrocall, Payless Cashways, and Sierra Atlantic. He has been called the “father of automation” in the travel industry and has become the first IS executive to be inducted into the INORMART’s information Processing Hall of Fame.